Project Overview

案例概述

"Carbon Benefits for Ice City" Platform launched on June 25, 2024, the "Carbon Benefits for Ice City" platform is the first carbon inclusive platform in the three northeastern provinces of China. Guided by the Harbin Municipal Bureau of Ecology and Environment, Harbin Development and Reform Commission, and Heilongjiang Public Resources Trading Center, it is operated by Harbin Property Rights Exchange Co., Ltd. Relying on WeChat Mini Program and an intelligent digital cockpit, the platform closely adheres to the core principle of "ecological priority and green development", providing a replicable "Ice City Solution" for consolidating the northern ecological security barrier and serving the strategy of comprehensive revitalization of Northeast China.

“碳惠冰城”平台于 2024年6月25日上线，是东北三省首个碳普惠平台，由哈尔滨市生态环境局、哈尔滨发展改革委员会、黑龙江公共资源交易中心指导，哈尔滨产权交易所有限公司运营，依托微信小程序与数智化驾驶舱，紧扣“生态优先、绿色发展”主线，为筑牢北方生态安全屏障、服务东北全面振兴战略提供了可复制的“冰城方案”。

From November to December 2024, the platform actively carried out the "Green and Low-Carbon Campus" campaign, covering 7 universities including Harbin Engineering University and Harbin Medical University. Driven by the dual approach of "online questionnaire survey + offline publicity and practice", the campaign attracted over 2,000 students to participate, with more than 600 awarded practice certificates. This initiative has deeply rooted the concept of low-carbon development among the youth and nurtured new forces for the construction of ecological civilization. The campaign has been successively reported by media outlets such as Harbin Daily and Harbin News Network.

2024年11月-12月，平台积极开展“绿色低碳进校园”活动。覆盖哈尔滨工程大学、哈尔滨医科大学等7所高校，通过 “线上问卷调研+线下宣讲实践” 双轮驱动，吸引2000余名学子参与，600 余人获颁实践证书，厚植青年群体低碳理念，为生态文明建设培育新生力量。先后被哈尔滨日报、哈尔滨新闻网等媒体报道。

Meanwhile, the platform has been integrated into the "Beautiful China, I am an Actor" series of activities. It has organized personal environmental protection cultivation activities and the themed event " 'Green' Inspires Creative Youth, 'Beauty' Lies in Environmental Fashion " through an online-offline collaborative model. Through diverse forms such as environmental protection creative fashion shows and low-carbon knowledge quizzes, the platform has stimulated the innovative vitality of the whole people in environmental protection and further nurtured new forces for the construction of ecological civilization.

平台同步融入“美丽中国我是行动者”系列活动，以线上线下协同模式开展个人环保养成活动及“‘绿’动创意青春 ‘美’在环保时尚”主题活动。通过环保创意服装秀、低碳知识竞答等多元形式，激发全民环保创新活力，为生态文明建设培育新生力量。

Company/Organization Profile

机构简介

HARBIN PROPERTY RIGHTS EXCHANGE CO., LTD. was established in January 1995 with the approval of the Harbin Municipal People's Government and funded by the Municipal Finance Bureau. In September 2020, according to the decision of the executive meeting of the municipal government, the company system reform was completed, and it is now a wholly state-owned enterprise, with the Municipal Public Resources Trading Center acting as the investor's management responsibilities, and the Municipal Development and Reform Commission as the business management department, which belongs to the category of "public resource trading", and serves as a sub-platform of the Municipal Public Resources Trading Center to undertake various transaction services.

哈尔滨产权交易所成立于 1995 年 1 月，经哈尔滨市人民政府批准设立，由市财政局出资，原与哈尔滨产权交易中心 “两块牌子，一套人马” 运作。2020 年 9 月依市政府常务会议决定完成公司制改革，现为国有独资企业，由市公共资源交易中心代行出资人管理职责，市发改委为业务管理部门，属 “公共资源交易” 品类，作为市公共资源交易中心分平台，承接各类交易服务。

It is mainly engaged in the transfer and leasing of assets of state-owned enterprises and institutions, the transfer of state-owned property (equity) rights, the capital increase of state-owned enterprises, procurement, rural property rights transactions, government procurement agents, construction project bidding agents, etc., providing various public resources and market-oriented business transactions and comprehensive services. In recent years, the "1235" development strategy has been implemented, with 11 major platforms, covering the whole province and radiating the whole country. Adhere to innovation and drive the expansion of intelligent scenarios with digital technology. It is the only executive director unit of the Association of State-owned Property Rights Trading Institutions of Chinese Enterprises in Heilongjiang Province, and has won many honors such as AAA credit rating and "Top Ten Government Procurement Agencies" in China.

主要从事国有企事业单位资产转让及出租、国有产（股）权转让、国有企业增资、采购、农村产权交易、政府采购代理、建设工程招标代理等，提供各类公共资源及市场化业务交易与综合服务。近年实施 “1235” 发展战略，拥有十一大平台，服务覆盖全省、辐射全国。坚持创新引领，以数字技术驱动智能场景拓展。系黑龙江省唯一中国企业国有产权交易机构协会常务理事单位等，获 AAA 级信用评级，及全国 “十佳政府采购代理机构” 等多项荣誉。

Project Outcome

项目成果

1. Science popularization mobilization: covering 7 universities, attracting more than 2,000 students to participate, more than 600 people obtained practice certificates, and cultivating the low-carbon concept of young people.

2. Emission reduction benefits: Through low-carbon practices on campus, we can significantly reduce carbon emission intensity in the region.

Waste reduction: Teachers and students are guided to practice green behavior, and the consumption of campus household waste and disposable items is effectively reduced.

3. Social benefits: Cultivate new forces in the construction of ecological civilization, and relevant practices have been reported by local media to enhance social low-carbon consensus.

4. Ecological value: Provide grassroots practical support for building a solid ecological security barrier in the north and help promote the green development model.

1. 科普动员：覆盖 7 所高校，吸引 2000 余名学子参与，600 余人获实践证书，厚植青年低碳理念。​

2. 减排效益：通过校园低碳实践，推动区域内碳排放强度显著下降。废弃物减少：引导师生践行绿色行为，校园生活垃圾及一次性用品消耗有效减少。​

3. 社会效益：培育生态文明建设新生力量，相关实践被地方媒体报道，提升社会低碳共识。​

4. 生态价值：为筑牢北方生态安全屏障提供基层实践支撑，助力绿色发展模式推广。

Project Highlights

项目亮点

The project relies on existing digital technology and property rights trading resources to innovate the "online and offline" ecological collaboration model. It has been supported by local policies and is a demonstration benchmark for carbon inclusion in Northeast China. It was widely reported by the media, and the participants recognized its leading role in the low-carbon cultivation of young people and provided practical samples for regional ecological synergy.

项目依托既有数字技术与产权交易资源，创新 “线上+ 线下” 生态协同模式。获地方政策支持，属东北碳普惠示范标杆。媒体广泛报道，参与者认可其在青年低碳培育中的引领作用，为区域生态协同提供实践样本。

Project Implementation

项目实施

I. Brief Project Implementation Plan and Process​

(I) Top-Level Design and Platform Construction​

Policy Support and Mechanism Innovation: Guided by the Harbin Municipal Carbon Inclusive System Construction Work Plan, the platform has established a collaborative model of "government guidance – platform operation – social participation". As the operating entity, Harbin Property Rights Exchange integrates data resources and relies on the WeChat Mini Program and an intelligent digital cockpit to realize the collection, accounting, and visualization of low-carbon behavior data. Covering eight major scenarios of daily life (clothing, food, housing, transportation, travel, shopping, and entertainment), the platform connects directly to the urban smart card platform, enabling full access to bus and subway data. Technically, it ensures data traceability and verifiability.​

一、项目简要实施方案与过程

（一）顶层设计与平台搭建

政策支撑与机制创新：平台以《哈尔滨市碳普惠体系建设工作方案》为指导，构建 “政府引导 — 平台运营 — 社会参与” 协同模式。哈尔滨产权交易所作为运营主体，整合数据资源，依托微信小程序和数智化驾驶舱，实现低碳行为数据采集、核算与可视化。平台覆盖衣、食、住、行、游、购、娱八大场景，直接对接城市通智能卡平台，实现公交地铁数据全量接入。技术层面，确保数据可追溯、可核查。

(II) Activity Planning and Execution​

Green and Low-Carbon Campus Initiative: Driven by the dual approach of "online questionnaire survey + offline promotion and practice", the initiative has attracted over 2,000 students to participate, with more than 600 awarded practice certificates. It has fostered the concept of low-carbon development among young people and nurtured new forces for the construction of ecological civilization.​

"Beautiful China" Themed Activities: The platform has launched a series of activities under the theme of " 'Green' Inspires Creative Youth, 'Beauty' Lies in Environmental Fashion ", including: ① Environmental Protection Creative Fashion Show (using waste materials); ② Low-Carbon Knowledge Q&A; ③ "Carbon Benefit Stamp" Check-in Activity.​

（二）活动策划与执行

绿色低碳进校园专项行动：通过 “线上问卷调研 + 线下宣讲实践” 双轮驱动，吸引 2000 余名学子参与，600 余人获颁实践证书，厚植青年群体低碳理念，为生态文明建设培育新生力量。

美丽中国主题活动：发起“绿”动创意青春・“美” 在环保时尚系列活动，包括：①环保创意服装秀（使用废旧材料制作）；②低碳知识问答；③碳惠印章打卡等活动。

(III) Effectiveness Evaluation and Sustained Operation​

Dynamic Monitoring System: The intelligent digital cockpit tracks core indicators in real time, such as platform user activity and the growth trend of emission reductions.​

（三）成效评估与持续运营

动态监测体系:数智化驾驶舱实时追踪平台用户活跃度、减排量增长等核心指标。

II. Comparison Before and After Implementation & Breakthrough of Challenges​

(I) Core Challenges Before Implementation​

Difficulties in Promotion and Publicity: On one hand, campus scenarios have different management standards. The promotion of the Mini Program requires coordination with multiple university departments for approval, resulting in a complex process that makes it hard to reach the student group quickly. On the other hand, students focus on their studies in daily life, so their willingness to pay active attention to non-essential Mini Programs is weak. Moreover, online community promotion is restricted by the access thresholds of campus communities, leading to low promotion efficiency.​

Difficulties in Public Cognition: Carbon inclusion involves professional concepts such as "low-carbon behavior accounting" and "emission reduction conversion", which are expressed in an abstract way. Due to the lack of popularized communication carriers, the public finds it difficult to quickly understand its core value and relevance to themselves, thus affecting their willingness to participate.​

二、实施前后对比与挑战突破

（一）实施前面临的核心挑战

宣传推广难度：校园场景存在管理规范差异，小程序推广需协调高校多部门审批，流程较复杂，难以快速触达学生群体；另一方面，学生群体日常聚焦学业，对非刚需类小程序的主动关注意愿较弱，线上社群推广又受限于校园社群准入门槛，导致推广效率偏低。

公众认知难度：碳普惠涉及 “低碳行为核算”“减排量转化” 等专业概念，表述较抽象，缺乏通俗化传播载体，公众难以快速理解其核心价值与自身关联，进而影响参与意愿。

(II) Results and Breakthroughs After Implementation​

Participation Scale: The platform has accumulated over 14,000 registered users and achieved an emission reduction of 340,000 tons.​

Communication Scope: The activities have been reported by media outlets such as People’s Daily and Harbin Daily.​

Demonstration Effect: The platform has been certified as a "2025 Green and Low-Carbon Typical Case" by the Ministry of Ecology and Environment.​

Resource Coordination and Ecological Construction​

（二）实施后成效与突破

参与规模：平台累计注册用户超1.4万，减排量34万吨。

传播广度：活动获《人民日报》《哈尔滨日报》等媒体报道 。

示范效应：平台获生态环境部 2025 年绿色低碳典型案例认证。

(III) Key Support and Guarantee​

External Linkage: With "carbon inclusion" as the core link, it has broken down resource barriers within and outside the region as well as across industries, forming a linkage pattern of "government guidance – platform participation – social collaboration" to provide full-cycle support for the project.​

Social Forces: The recruited environmental volunteers cover multiple scenarios such as schools and enterprises.​

（三）关键支持与保障

外部联动：以“碳普惠”为核心纽带，打破域内域外、行业内外资源壁垒，形成 “政府引导-平台参与-”的 联动格局，为项目提供全周期支撑。​​

社会力量：招募的环保志愿者覆盖学校、企业等多场景。

III. Conclusion​

For the future, the "Carbon Benefits for Ice City" project plans to expand diverse and innovative scenarios, collaborate with financial institutions to develop products such as carbon bonds and carbon insurance, and promote the integration of individual emission reductions into the national carbon market trading. It aims to provide a replicable "Ice City Model" for the green transformation of Northeast China’s old industrial bases. The implementation of the project proves that carbon inclusion is not only a tool for guiding public behavior but also a strategic fulcrum for leveraging green finance and activating the ecological value of rural areas. Its experience holds important reference value for similar cities.​

三、总结

“碳惠冰城” 未来计划拓展 多元创新场景，联合金融机构开发碳债券、碳保险等产品，推动个人减排量进入全国碳市场交易，为东北老工业基地绿色转型提供可复制的 “冰城范式”。项目实施证明，碳普惠不仅是公众行为引导工具，更是撬动绿色金融、激活乡村生态价值的战略支点，其经验对同类城市具有重要参考价值。

Project Impact & Sustainability

项目影响力、可推广性与可持续性

"Carbon Benefits for Ice City": Northeast China's First Carbon Inclusive Platform as the first carbon inclusive platform in Northeast China, "Carbon Benefits for Ice City" exerts its influence across three dimensions: practical effectiveness, demonstration value, and strategic significance.

“碳惠冰城” 作为东北首个碳普惠平台，影响力贯穿实践成效、示范价值与战略层面。

In terms of practice, the platform has addressed the key challenges of carbon inclusive initiatives – "low participation rate and fragmented data". It has now registered over 14,000 users and achieved a total emission reduction of 340,000 tons. By covering eight major daily life scenarios and fully integrating public transport data (including buses and subways), the platform has effectively transformed the public’slow-carbon behaviors into tangible results. A series of its activities have attracted more than 2,000 students to participate, fostering a strong low-carbon awareness among the youth. These efforts have also gained coverage from authoritative media outlets such as People’s Daily, significantly enhancing public awareness of carbon reduction.

实践上，平台破解碳普惠“参与度低、数据割裂”痛点，累计注册用户超1 .4万，减排量达 34万吨，通过八大生活场景覆盖与公交地铁数据全接入，推动公众低碳行为转化；系列活动吸引 2000 余名学子参与，厚植青年低碳理念，获《人民日报》等权威媒体报道，提升公众认知。

At the demonstration level, the platform has been recognized as a "2025 Green and Low-Carbon Typical Case" by the Ministry of Ecology and Environment. The "government guidance –platform operation – social participation" model it has built serves as a valuable reference for other cities launching similar carbon inclusive programs.

示范层面，平台获生态环境部 2025 年绿色低碳典型案例认证，构建的 “政府引导—平台运营—社会参与”模式，为同类城市提供可借鉴样本。

Strategically, the platform has created an "Ice City Model" for the green transformation of Northeast China’s old industrial bases. Looking ahead, its future development will focus on leveraging green finance and unlocking the ecological value of rural areas, positioning itself as a crucial pillar for the city’s ecological civilization construction.

战略上，为东北老工业基地绿色转型打造 “冰城范式”，且未来拓展方向将撬动绿色金融、激活乡村生态价值，成为城市生态文明建设的重要支点。

(Using AI translation)

（使用AI翻译）