Founded in 1961, the World Wide Fund for Nature (WWF) is based in Gland, Switzerland. It is the world's largest independent environmental NGO with a global reputation.

The WWF has offices in over 100 countries and territories worldwide, 5,000 full-time employees and over 5 million volunteers. In the 60 years since its founding, the WWF has invested in more than 13,000 projects, involving approximately $10 billion in funding.

The WWF's work in China began in 1980 with the conservation of giant pandas and their habitats, which is the first international NGO to be invited by the Chinese government to carry out conservation work in China.

In 1996, the WWF officially established its office in Beijing. Since then, eight programs have been established across the country.

The WWF's mission is to stop the deterioration of the Earth's natural environment and create a better future where humans and nature live in harmony. To this end it is committed to

- Protecting the world's biodiversity.

- Ensuring the sustainable use of renewable natural resources.

- Promoting actions to reduce pollution and wasteful consumption.

世界自然基金会（WWF）1961年成立，总部位于瑞士格朗。是在全球享有盛誉的、最大的独立性非政府环境保护组织。 

WWF在全世界超过100个国家和地区设立办公室、拥有5000名全职员工，并有超过500万名志愿者。自成立至今60余年以来，投资超过13000个项目，涉及资金约有100亿美元。 

WWF在中国的工作始于1980年的大熊猫及其栖息地的保护，是第一个受中国政府邀请来华开展保护工作的国际非政府组织。

1996年，WWF正式成立北京办事处。此后陆续在全国建立了8个项目组。

WWF的使命是遏止地球自然环境的恶化，创造人类与自然和谐相处的美好未来。为此致力于：

• 保护世界生物多样性；

• 确保可再生自然资源的可持续利用；

• 推动降低污染和减少浪费性消费的行动。