Kuaishou is a product of Beijing Kuaishou
Technology Co., LTD. In 2012, Kuaishou transformed from a pure GIF tool
application to a short video community, a platform for users to record and
share production and life.
Kuaishouzuo is a leading content community
and social platform focused on providing services to customers and creating
value for customers through continuous innovation and optimization of its
products and services. At Kuaishou, users can record and share their lives,
present and give full play to their strengths through short videos and live
broadcasts. By working closely with content creators and companies, Kuaishou
provides products and services that meet users' naturally occurring needs,
including entertainment, online marketing services, e-commerce, online games, and
online knowledge sharing.
In November 2019, Kuaishou short video
officially signed a contract with the Spring Festival Gala "Brand Power
Project" powerful brand service project. Kuaishou became the exclusive
interactive partner of China Media Group's 2020 Spring Festival Gala to carry
out the Spring Festival Gala red envelope interaction.
快手是北京快手科技有限公司旗下的产品。2012年,快手从纯粹的GIF工具应用转型为短视频社区,用于用户记录和分享生产、生活的平台。
快手作为领先的内容社区及社交平台,专注为客户提供服务,并通过持续创新和优化其产品与服务为客户创造价值。在快手,用户可以通过短视频和直播来记录和分享他们的生活,呈现和发挥所长。透过与内容创作者和企业紧密合作,快手提供的产品和服务可满足用户自然产生的各种需求,包括娱乐、线上营销服务、电商、网络游戏、在线知识共享等。
2019年11月,快手短视频携手春晚正式签约“品牌强国工程”强国品牌服务项目。快手成为中央广播电视总台2020年《春节联欢晚会》独家互动合作伙伴,开展春晚红包互动。
从2020年开始,快手体育签约各大热门体育赛事的内容版权。包括意甲、美国NFL职业橄榄球赛事(超级碗),NBA、CBA、美洲杯、世界斯诺克等热门赛事。
2021年2月5日,快手正式在香港交易及结算所有限公司上市,首次公开募股融资规模为54亿美元。
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