As the country gradually increases the policy preference for new energy vehicles, the government and enterprises are also working together to carry out the research and development and popularization of related products. On April 29, the first stop of the 2021 new-energy vehicles to the countryside campaign was officially launched in Liyang, Jiangsu Province, attended by Guo Shougang, deputy director general of the Equipment Industry Division 1 of the Ministry of Industry and Information Technology. At the meeting, Kuaishou signed a strategic cooperation agreement with Jiangsu Provincial Department of Industry and Information Technology. Both sides will work together to implement strategic cooperation on the development and promotion of new energy automobile industry in Jiangsu Province, and further promote new energy vehicles into towns, institutions and enterprises.

The development of new energy vehicles is not only the general trend of the automobile industry, but also the focus of the national development of emerging industries. With the introduction of a series of favorable policies such as "New Energy Vehicle Industry Development Plan (2021 -- 2035)" and "Notice on carrying out the activities of new energy vehicles in the countryside in 2021", more and more regions and enterprises have begun to focus their development vision on the further popularization of new energy vehicles.

Among them, since the "13th Five-Year Plan", Jiangsu Province has been unswervingly promoting the development of new energy vehicles, seizing the opportunity of automobile industry transformation, fully implementing the national development strategy of new energy vehicles, strengthening innovation drive, promoting cross-border integration, and gradually forming a pattern of coordinated development of the whole industry chain of new energy vehicles, leading the country.

It is understood that in terms of specific measures, Kuaishou will rely on its own "short video + live" platform advantages, to assist Jiangsu Province to create a new energy industry government communication matrix, to publicize the development of Jiangsu new energy automobile industry and promote the application of preferential policies to the whole network users, to promote the digitalization of Jiangsu new energy automobile brand; At the same time, we actively cooperate with Jiangsu to carry out activities such as sending new energy vehicles to the countryside, organs and enterprises. By means of well-known anchors, video promotion and activity publicity, we enhance users' awareness and acceptance of new energy vehicles and improve the utilization rate of charging and replacing facilities for new energy vehicles. In addition, the two sides will cooperate on brand building, activity landing, traffic support, talent training and other aspects centering on local new energy vehicle enterprises.

Kuaishou technology deputy editor Yang Fan, Jiangsu Province Automotive Industry Office industrial transformation and upgrading Division Director Xiong Bin Qian at the signing site

It is worth mentioning that Kuaishou's role in the automotive industry has been verified in such aspects as in-depth short video + live marketing and exploration of new sales channels. In September 2020, FAW-Volkswagen Jetta named Kuaishou's summer peak night, and 6,100 customer leads were collected. In 2020, Xiaopeng Automobile launched the "Double 12 Fast Hands Pengyou Bureau". Many said that owners participated in the marketing, and more than 110w people watched the live broadcast online. In April 2021, SAIC Roewe made a live broadcast of i5 new car's launch pre-sale on Kuahand, which attracted more than 5 million viewers and more than 2,800 effective sales leads.

At present, automobile content has become an important part of the Kuaishou ecosystem. According to data, the cumulative playback volume of car-related video content on Kuaishou platform has exceeded 10 billion, and the number of automobile creators has exceeded 140,000, covering 550 million fans. In the past cooperation and years of accumulation, Kuaishou through the new form of "short video + live broadcast" has brought huge traffic and attention to the automobile enterprise partners, and by carrying out characteristic activity planning, brand publicity and promotion, moping enterprise partners brand building, expand its industry development reputation and influence, continue to promote the automobile industry marketing upgrade.

In addition to targeting specific industries, "short video + live broadcast" is also playing an increasingly important role in local digital construction and industrial chain transformation. Previously, Kuaishou reached a strategic cooperation with the Shanghai Municipal Government Information Office to explore new models in the fields of government affairs publicity, city promotion, industrial cooperation, media convergence and talent training.

The cooperation between Kuaishou and Jiangsu Province conforms to the trend of promoting new energy vehicles and realizing transportation power. It is reported that in the future, Kuaishou will further cooperate with local new energy vehicle enterprises, through vehicle sales to the countryside, charging facilities to the countryside, traffic regulations to the countryside, financial services to the countryside, maintenance to the countryside, video live streaming to the countryside "six in one", comprehensively promote rural revitalization, promote the promotion and application of new energy vehicles in rural areas, guide rural residents to green travel. Support the goal of carbon peaking and carbon neutrality.

Photo source: Ding Technology net

随着国家逐渐加大对新能源汽车的政策倾斜，政府和企业也在携手开展相关产品的研发与普及。4月29日，2021年新能源汽车下乡活动首站在江苏省溧阳正式启动，工信部装备工业一司副司长郭守刚出席。会上，快手和江苏省工信厅签订战略合作协议，双方将携手共同实施江苏省新能源汽车产业发展及推广应用战略合作，并进一步推广新能源汽车进乡镇、进机关、进企业。

发展新能源汽车既是汽车产业的大趋势，也是国家发展新兴工业重点聚焦的方向。随着《新能源汽车产业发展规划（2021—2035年）》、《关于开展2021年新能源汽车下乡活动的通知》等一系列利好政策的出台，已经有越来越多的地区、企业开始将自身发展目光聚焦到新能源汽车的进一步普及。

其中，江苏省自“十三五”以来，一直坚定不移地推动新能源汽车发展，抢抓汽车产业转型机遇，全面落实国家新能源汽车发展战略，强化创新驱动，促进跨界融合，逐渐形成了新能源汽车全产业链协同发展的格局，在全国居于领先地位。

据了解，在具体措施方面，快手将依托自身“短视频+直播”平台优势，协助江苏省打造新能源产业政务传播矩阵，向全网用户宣传江苏新能源汽车产业发展情况及推广应用优惠政策，推动江苏省新能源汽车品牌数字化建设；同时积极配合江苏开展新能源汽车下乡、进机关、进企业等活动，由知名主播、视频推广、活动宣传等方式，增强用户对新能源汽车的认知度和接受度，提高新能源汽车充换电设施利用率；此外，双方还会围绕当地新能源汽车企业，进行品牌建设、活动落地、流量扶持、人才培养等方面进行合作。

快手科技副总编辑杨帆，江苏省汽车工业办公室产业转型升级处处长熊斌谦在签署现场

值得一提的是，快手在汽车行业品牌深耕短视频+直播营销，探索销售新渠道等方面的作用已经得到验证：2020年9月，一汽-大众捷达冠名快手盛夏巅峰之夜，收获6100条客户线索；2020年双十二，小鹏汽车推出“双十二快手鹏友局”，多位说车主播参与营销，超过110w人群在线观看直播；2021年4月，上汽荣威在快手上进行i5新车上市预售直播，总观看人数超过500万，有效销售线索超过2800条。

目前，汽车内容已经成为快手生态的重要组成部分，据数据显示，快手平台上汽车相关视频内容累计播放量已经超过了100亿，汽车垂类创作者数量也超过了14万，覆盖粉丝数5.5亿。在以往的合作及多年的累积下，快手通过“短视频+直播”的全新形式，为车企合作伙伴带来了巨大的流量及关注度，并且通过开展具有特色的活动策划、品牌宣传推广，助力车企合作伙伴品牌建设，扩大其行业发展的美誉度和影响力，持续促进汽车行业营销升级。

除了针对特定行业，“短视频+直播”也正在地方区域进行数字化建设与产业链改造中起到越来越重要的作用。此前，快手与上海市政府新闻办公室达成战略合作，探索政务宣传、城市推广、产业合作、媒体融合、人才培养等领域的新模式。

快手与江苏省本次合作，顺应了推广新能源汽车，实现交通强国的大潮。据悉，未来快手将进一步携手本地新能源车企，通过车辆销售下乡、充电设施下乡、交通法规下乡、金融服务下乡、维修保养下乡、视频直播下乡“六位一体”，全面推进乡村振兴，促进农村地区新能源汽车推广应用，引导农村居民绿色出行，支撑碳达峰、碳中和的目标实现。