On the morning of May 18, the launch ceremony of the 2020 Tongwei Group high-speed train was successfully held at Hongqiao high-speed Railway Station in Shanghai. In 2018, the "Tongwei" high-speed train started to run in Shanghai for the first time, Tongwei officially connected with the high-speed rail era, creating a brand spanning new model. Today, the "Tongwei" high-speed train will start a new journey again, carrying Tongwei's green development concept and the important mission of energy transformation. It will travel through the Beijing-Tianjin-Hebei and Yangtze River Delta economic zones, and continue to show Tongwei's international brand image.

The ceremony

At the ceremony site, the "Tongwei" high-speed train was ready to depart. Inside and outside the car, the corporate logo "Tongwei for a better life" runs through the whole car, and inside the car, Tongwei's new energy industry development achievements and green development concept are displayed.

The "Tongwei" high-speed train is ready to depart

Speaking at the ceremony, Bai Ling, deputy general manager of Tongwei Media, said that high-speed rail has become a world-famous national card. After more than 10 years of hard struggle, the photovoltaic new energy industry that Tongwei is engaged in has also made remarkable achievements and become a national card shining in the world like high-speed rail. It is hoped that with the great influence of China high-speed railway, Tongwei will further enhance its visibility, reputation and influence, and contribute to the transmission of the two bright national card images of China photovoltaic and high-speed railway.

China already has the world's longest high-speed rail network in operation and the largest under construction, said Wang Zhenhao, general manager of the marketing center of China Railway Shanghai Bureau Group Co LTD and Shanghai Railway Cultural Advertising Development Co LTD. The huge passenger flow and high-value crowd make China's high-speed railway become the precision communication platform with the most large-scale and passenger-gathering effect. It is believed that Tongwei Group can realize the efficient communication of Chinese national brands by naming the high-speed train. Wang Jing, vice president of China Railway Media Group, said that Tongwei has maintained steady and rapid development for 38 years, and has become a global leader in aquaculture and photovoltaic industries. This time Tongwei named high-speed train, will be able to Tongwei brand communication into a new strong power.

Inside the "Tongwei" carriage, the achievements of Tongwei's new energy industry development are displayed

On October 10, 2018, the high-speed train under the name of Tongwei Group took off for the first time at the Beijing-Shanghai high-speed Railway and Shanghai Hongqiao high-speed Railway station. Tongwei brand communication officially connected with the high-speed railway era, creating a new model of brand spanning. During the first China PV Leadership Forum in 2019, many authoritative media people, enterprise representatives and industry experts arrived in Jiangsu by Beijing-Shanghai high-speed railway "Tongwei" to attend the industry forum, and spoke highly of the image of Chinese PV enterprises displayed by the high-speed railway name.

"Green Development" brand image display of Tongwei inside the train

In 2020, "Tongwei" train set out again, will continue to strengthen Tongwei "the world's leading supplier of green energy and green food" brand image, actively spread PV as the struggle to crack the haze, promote the positive image of the main global energy revolution, to a wide audience of China pv industry carries significant historical mission.

The vision of Tongwei development presented in the "Tongwei" special train

In the past 38 years, the brand strategy of quality and brand has always been accompanied by the development of Tongwei. Under the great attention of Chairman Liu Hanyuan, Tongwei has always regarded brand as one of the four core competitiveness of the group. Through continuous, systematic and innovative all-round building, the brand recognition and reputation have been increasing year by year. In 2019, Tongwei Group established a new high brand value with 75.615 billion yuan. From 2004 to 2019, the brand value increased by nearly 40 times in just 16 years. Since 2019, Tongwei Group has been ranked among the top 500 Chinese enterprises, won the global Top PV brand award, and its brand achievements have been highlighted by People's Daily, showing the strong strength and strong momentum of the national and global leading enterprises in green agriculture and green energy.

Photo source: official website of Tongwei Group

5月18日上午，2020年通威集团高铁冠名列车首发仪式在上海虹桥高铁站成功举行。2018年，“通威号”高铁专列在上海首次发车，通威正式接轨高铁时代，开创品牌跨越崭新模式。今天，“通威号”高铁列车再次全新启程，将承载着通威绿色发展理念和能源转型重大使命，穿越京津冀和长三角两大经济区，持续展现通威国际化品牌形象。

仪式现场

在仪式现场，“通威号”高铁专列整装待发。车厢内外，“通威 为了生活更美好”的企业标识贯穿全车，车厢内展示了通威新能源产业发展成果以及绿色发展理念。

“通威号”高铁专列整装待发

仪式上，通威传媒副总经理白灵致辞表示，高铁已成为了我国享誉全球的国家名片，通威所从事的光伏新能源产业，经过10余年的艰苦奋斗，同样也取得了举世瞩目的成就，成为了与高铁一样闪耀世界的国家名片。希望在中国高铁巨大影响力的推动下，通威知名度、美誉度和影响力进一步提升，为传递中国光伏与高铁两张亮丽的国家名片形象贡献力量。

中国铁路上海局集团有限公司、上海铁路文化广告发展有限公司营销中心总经理汪振豪表示，中国目前已经拥有全世界营业里程最长、在建规模最大的高速铁路网。庞大的客流，高价值的人群，使中国高铁成为最具规模化和聚客效应的精准传播平台。相信此次通威集团冠名高铁列车，能够实现中国民族品牌的高效传播。华铁传媒集团副总裁王静表示，通威38年来一直保持稳健快速发展，已成为全球水产和光伏行业领军企业。此次通威冠名高铁列车，定能为通威品牌传播注入全新的强劲动力。

“通威号”车厢内展示了通威新能源产业发展成果

2018年10月10日，通威集团冠名的高铁列车在京沪高铁上海虹桥高铁站首度发车，通威品牌传播正式接轨高铁时代，开创了品牌跨越崭新模式。2019年首届中国光伏领跑论坛期间，众多权威媒体人、企业代表、行业专家乘坐“通威号”京沪高铁抵达江苏参加行业论坛，对高铁冠名所展现的中国光伏企业形象给予了高度评价。

车厢内通威“绿色发展”品牌形象展示

2020年，“通威号”专列再度启程，将不断强化通威“全球领先的绿色能源和绿色食品供应商”的品牌形象，积极传播光伏作为破解我国雾霾之困、推动全球能源革命主力军的正面形象，不断向广大受众传递中国光伏产业所承载的重大历史使命。

“通威号”专列内呈现的通威发展愿景

38年来，品质立企、品牌强企的品牌战略始终伴随通威发展，在刘汉元主席的高度重视下，通威始终将品牌作为集团四大核心竞争力之一，通过持续性、系统性、创新性的全方位打造，品牌认知度和美誉度连年攀升。2019年通威集团以756.15亿元再创品牌价值新高，从2004到2019年，品牌价值在短短16年里增长了近40倍。2019年以来，通威集团继续荣列中国企业500强，荣获全球顶尖光伏品牌奖，品牌成就获《人民日报》聚焦，展示了全国乃至全球绿色农业和绿色能源龙头企业的雄厚实力和强劲势头。

图片来源：通威集团官网