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The 2022-05-10 | source market information Sina finance and economics
吕大鹏:社会责任与形象塑造
2022-05-10
作者:樊文佳

On April 29, 2022, "Social Responsibility and ESG Training for State-owned Enterprises in Yunnan Province" was held in Beijing and Yunnan "online + offline". The meeting was co-hosted by Yunnan State-owned Assets Supervision and Administration Commission and China Social Responsibility 100 Forum. Liu Changsen, deputy director of the Social Responsibility Bureau of SasAC of The State Council, attended the meeting and delivered a speech. Experts from Chinese Academy of Social Sciences, China Social Responsibility 100 Forum and Responsibility Cloud Institute gave lectures. Liu Chengzhi, member of the CPC Committee and Deputy Director of SasAC of Yunnan Province presided over the meeting and delivered a speech. Members of leading groups in charge of social responsibility of enterprises in Yunnan province and personnel from relevant departments, as well as persons in charge of STATE-OWNED Assets supervision and Administration Commission and relevant personnel in each city and city attended the training. China's social responsibility, one hundred BBS sponsors, sinopec social responsibility Lv Dapeng was invited to lecture, former director of the office from changing ideas, looking for sophistication and for pain points, enhance the public memory, enhance appeal, pay attention to internationalization, new media with good, clear brand positioning eight aspects system illustrates the corporate social responsibility and image creation.

2022年4月29日,“云南省国有企业社会责任及ESG培训会”在京滇两地“线上+线下”联动召开,会议由云南省国资委和中国社会责任百人论坛联合主办。国务院国资委社会责任局柳长森副局长出席会议并致辞,中国社科院、中国社会责任百人论坛、责任云研究院的专家进行专题授课,云南省国资委党委委员、副主任刘成志主持会议并讲话。云南省属企业分管社会责任工作领导班子成员及相关部门人员,各州市国资委负责人及相关人员参加培训。中国社会责任百人论坛发起人、中国石化社会责任办公室原主任吕大鹏受邀授课,从转变观念、寻找特异性、针对痛点、强化公众记忆、增强感染力、注重国际化、用好新媒体、明确品牌定位八个方面系统阐释了企业社会责任与形象塑造。