Project Overview

案例概述

Wuxi Carbon Fashion Platform, a carbon-inclusive public service platform, serves as a pioneering hub for accumulating emission reduction contributions, promoting green consumption, disseminating green philosophy, and exploring low-carbon collaborations. Through the organic integration of local green elements via the internet, it explores more diversified carbon-inclusive cooperation channels to further amplify its positive influence. The platform is operated by the Wuxi Taihu Carbon-Inclusive Green Development Center.

无锡市碳时尚平台是一个碳普惠公共服务平台，是积累减排贡献、推动绿色消费、宣传绿色理念、探索低碳合作的先锋阵地。通过互联网有机结合地方各类绿色要素，探索建立更多元化的碳普惠合作渠道，进一步提升积极影响力，由无锡市太湖碳普惠绿色发展中心运营。

Carbon Fashion actively collaborates with various organizations to co-create green and low-carbon scenarios, develop emission reduction projects, and conduct low-carbon activities, thereby advancing the construction of Wuxi's carbon-inclusive system. It initiated the VERP (Voluntary Emission Reduction Plan) carbon-inclusive voluntary emission reduction program, which was officially launched at the 2023 National Low-Carbon Day Wuxi promotional event.

碳时尚联合各类组织积极参与，共创绿色低碳场景、开发减排项目、开展低碳活动，助推无锡市碳普惠体系建设；提出并发起VERP（Voluntary Emission Reduction Plan）碳普惠自愿减排计划，于2023年全国低碳日无锡宣传活动上正式启动。

Through multiple channels, it openly recruits VERP volunteers nationwide and organizes numerous volunteer service activities, contributing to the construction of a beautiful China.

通过各类渠道面向全社会公开招募VERP志愿者，组织开展多项志愿服务活动，为美丽中国建设贡献力量。

To date, Carbon Fashion has jointly organized over 30 green and low-carbon promotional events through online and offline channels. The platform has registered over 1.4 million users and distributed more than 7,300 emission reduction rewards to citizens.

目前，碳时尚已联合多方通过线上线下组织开展30余场绿色低碳宣传活动，注册用户超140万人，累计向市民发放7300余份减排奖励。

Company/Organization Profile

机构简介

Wuxi Taihu Carbon-Inclusive Green Development Center, established in September 2023. Endowed with strong public welfare attributes and operational independence, the institution aligns with the evolutionary trajectory of international climate change cooperation organizations.

无锡市太湖碳普惠绿色发展中心成立于2023年9月，具备良好的公益性、独立性，符合国际间应对气候变化合作组织的发展趋势。

It serves as a pivotal platform to foster synergies between Wuxi's voluntary carbon reduction market and a broad spectrum of domestic and international stakeholders, including commercial platforms, public interest organizations, climate alliances, and intergovernmental regional carbon markets, thereby advancing the city's green and low-carbon development agenda.

该中心有助于无锡市自愿减排碳市场同国内外更多商业平台、公益组织、气候联盟、政府间区域性碳市场形成合作，推动无锡市绿色低碳事业发展。

Project Outcome

项目成果

The Center assisted in registering the Carbon-Inclusive Bamboo Forest Carbon Sink Project Development Methodology, contributing to the realization of carbon neutrality for initiatives including the "Zero-Carbon IoT Expo 3.0", the 2025 CCTV Spring Festival Gala Wuxi Sub-venue, and the 2025 Wuxi Marathon, achieving a carbon reduction of 10,606 tons.

中心协助登记《碳普惠竹林碳汇项目开发方法学》，助力“零碳物博3.0”、2025春晚无锡分会场、2025无锡马拉松等活动实现碳中和，减碳量10606吨。

Collaborating with multiple stakeholders through online and offline channels, the Center organized over 30 green and low-carbon promotional events, reaching over 220,000 people. The Carbon Fashion platform has now registered over 1.4 million users and successfully recruited more than 500 VERP volunteers.

联合多方通过线上线下组织开展30余场绿色低碳宣传活动，触达人群超22万人，碳时尚注册用户超140万人，成功招募500余名VERP志愿者。

Project Highlights

项目亮点

In January 2023, the "Carbon Fashion" APP, a purely public welfare platform project, won the Wuxi Heart-Winning Project Silver Award.

2023年1月，“碳时尚”APP纯公益平台项目荣获无锡市民心工程奖银奖。

In May 2025, "Carbon Fashion" was successfully selected as an annual case study in the "Local Pilot Practices for Synergistic Innovation in Pollution and Carbon Reduction" compiled by the Jiangsu Provincial Department of Ecology and Environment for the publication Jiangsu Climate Change Policy and Action (2024), recognizing its innovative model and substantial achievements.

2025年5月，“碳时尚”凭借创新模式和扎实成果，成功入选江苏省生态环境厅编制的《江苏应对气候变化政策与行动（2024）》地方减污降碳协同创新试点实践年度案例。

Project Implementation

项目实施

The Center, with "Inclusive Emission Reduction and Mass Participation" as its core, advances in three stages: Foundation Preparation: Building the "Carbon Fashion" digital management platform for Wuxi's carbon-inclusive system, enabling full-process digital management of low-carbon behaviors (including behavior recording, data aggregation, visualization, and other functional modules).

中心以“普惠化减排、大众化参与”为核心，分三阶段推进：一、基础筹备：构建无锡市碳普惠数字化管理工具“碳时尚”平台，实现低碳行为全流程数字化管理（含行为记录、数据归集、核算可视化等功能模块）。

Emission Reduction Management: Approved VERP voluntary emission reductions are integrated into the regional voluntary emission reduction market system. Through market-based consumption mechanisms, they connect with enterprises/event organizers to facilitate emission reduction applications in scenarios such as large-scale event carbon neutrality and ecological environment damage alternative restoration.

减排量管理：经审核的VERP碳普惠自愿减排量纳入区域自愿减排市场体系，通过市场化消纳机制对接企业/活动主办方，实现大型活动碳中和、生态环境损害替代修复等场景的减排量应用。

Promotion and Optimization: Collaborating with communities, schools, industry associations, and other entities to establish a diversified cooperation network, continuously optimizing platform interfaces and participation processes based on user feedback.

推广优化：联合社区、学校、行业协会等主体构建多元化合作网络，基于用户反馈持续优化平台操作界面与活动参与流程。

Pre- and Post-Implementation Comparison - Environmental Benefits: Before: Emission reduction behaviors lacked quantification, traceability, and benefits. After: Through "Mountain Cleanup" and "Beach Cleanup" activities, environmental improvement in relevant areas, reduced waste, and visually measurable enhancement of ecological quality.

实施前后对比 - 环境效益：实施前，减排行为无量化、难追溯，无收益；实施后，通过开展“净山”“净滩”活动，相关区域环境改善，垃圾减少，生态环境质量可视化改善。

Pre- and Post-Implementation Comparison - Social Benefits: Before: The public generally showed indifference toward green and low-carbon behaviors. After: Formation of "low-carbon mutual assistance" communities and active integration of ecological civilization education practices in schools.

实施前后对比 - 社会效益：实施前，社会大众普遍对绿色低碳行为无关心；实施后，社区“低碳互助”氛围形成，学校积极开展生态文明教育实践内容。

Pre- and Post-Implementation Comparison - Economic Benefits: Before: Individuals/enterprises lacked direct incentives for low-carbon behaviors, resulting in insufficient motivation for emission reduction. After: Enhanced public participation through green low-carbon campaigns and reward incentives; Yixing Yangxian Tourism Group is projected to achieve approximately ¥160,000 in economic compensation through emission reduction development.

实施前后对比 - 经济效应：实施前，个人/企业低碳行为无直接激励，减排动力不足；实施后，通过开展绿色低碳宣传活动和奖品激励，有效提升市民参与积极性；宜兴阳羡旅游集团通过开发竹林碳汇减排量，预计可实现约16万元的经济效益补偿。

Core Challenges Overcome: Low participation enthusiasm: Initial public confusion about "carbon-inclusive" concepts. Solved through a combination of "instant incentives + honorary certifications" and offline outreach campaigns, now exceeding 1.4 million registered users on the Carbon Fashion platform.

克服的核心挑战：参与积极性不足，初期公众对“碳普惠”认知模糊；通过“即时激励+荣誉认证”结合，联合开展线下宣讲，目前碳时尚注册用户破140万人。

External and Internal Support: Policy support from government departments including the Ministry of Ecology and Environment and the National Development and Reform Commission. Active participation of enterprises in the voluntary emission reduction market and purchase of emission reductions. Communities and schools providing promotional platforms and assisting in organizing offline activities.

获得的内外支持：生态环境局、发展改革委等政府部门提供政策支持；企业积极参与自愿减排市场并认购减排量；社区/学校提供宣传阵地，协助组织线下活动。

Project Impact & Sustainability

项目影响力、可推广性与可持续性

In terms of influence, in November 2024, the Wuxi Taihu Carbon Inclusion Green Development Center was invited to participate in the 29th Conference of the Parties to the United Nations Framework Convention on Climate Change (COP29) held in Baku, Azerbaijan. During the "Zero Carbon China Story" press conference at the conference, representatives shared with the world Wuxi's innovative practices in carbon inclusion.

影响力上，2024年11月，中心受邀参加联合国气候变化框架公约第二十九次缔约方大会（COP29），在大会期间举行的《零碳中国故事》新闻发布会上，代表向世界讲述了无锡市太湖碳普惠绿色发展中心在碳普惠方面的创新实践。

At the innovation level, leveraging Yixing's abundant bamboo resources, the Center successfully registered the Methodology for Developing Carbon Inclusion Bamboo Forest Carbon Sink Projects and the Yixing Yangxian Bamboo Forest Carbon Sink Project. These two phases developed approximately 10,000 mu (≈667 hectares) of bamboo forest carbon sinks, generating about 4,000 tons of voluntary emission reductions (VERs) annually and achieving economic compensation benefits of ≈160,000 yuan.

在碳普惠创新层面，利用宜兴丰富的竹资源，成功登记备案《碳普惠竹林碳汇项目开发方法学》与宜兴市阳羡竹林碳汇项目，两期共计开发竹林碳汇约10000亩，碳普惠自愿减排量约4000吨/年，实现经济补偿效益约16万元。

By 2025, VERs from the Carbon Inclusion program had supported the carbon neutrality of 11 large-scale events/conferences, reducing 10,606 tons of carbon emissions. Additionally, the "ecological damage compensation + carbon inclusion" model was innovatively applied in 8 cases of ecological damage alternative restoration, achieving 1,767 tons of carbon reduction.

截至2025年，VERP碳普惠自愿减排量已助力11场大型活动会议碳中和，减碳量10606吨；创新试行“生态环境损害赔偿+碳普惠”模式开展生态环境损害赔偿替代修复8起，减碳量1767吨。

In terms of replicability, the Carbon Fashion platform collaborated with communities and schools to build a diversified cooperation network. The model is easily replicable, driven by a dual mechanism of "instant incentives + honor certification" to attract broader participation in green, low-carbon lifestyles.

可推广性方面，碳时尚联合社区、学校构建多元合作网络，模式易复制，依托“即时激励+荣誉认证”双驱动，吸引更多人群积极参与到绿色低碳的生活方式中。

(Using AI translation)

（使用AI翻译）